María Concepción Rivera Valenzuela was born in El Rosario, Sinaloa. She studied Interior Design at the Art Institute Bribiesca and Marketing at the University of Valle de Atemajac. On a national level, Conchita Rivera has shown her brushstrokes at the X Bienal del Noroeste in Culiacán, Sinaloa; at the Institute of Culture of Hermosillo, Sonora; the Institute of Culture of Mexicali, Baja California and the Museum of Art of Yucatan. She has broken boundaries by taking her paintings to the Italo-Latin American Institute in Rome, Italy, the Mexican Cultural Institute in Washington, USA and the Turner Caroll Gallery, New Mexico, USA.